This is our tagline! Our marketing strategy is artistic, innovative, and cutting-edge designed to attract buyers locally and globally. Video, photography, print, and out-of-the-box thinking combine to deliver impact only if people see it. We believe maximum exposure is ultimately what drives the highest price. Our team members share your property on social media, the MLS and cooperating websites, and through our networking channels. While our marketing strategies tell the beautiful story of your home, we stay grounded in what matters most, our relationship with you.
As part of our marketing strategy, we do a walk-through consultation with an Accredited Staging Professional (ASP). Together, we work to make sure your home is ready for DWELLUS media day, and when you hit the market! Statistics show that 47% of agents said that home staging had an effect on most buyers’ view of the home. 82% of agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging the living room was found to be very important for buyers (46%), followed by staging the master bedroom (43%), and staging the kitchen (35%).
Our professional photographers use state-of-the-art cameras and lenses to take hi-res, high-quality, daytime and twilight photos which we upload to the Multiple Listing Service, your individual property webpage, social media and include in all marketing assets. Homes with professional photography sell 32% faster and for an average of 9% more money. Homes with 20 or more photos sell on average 32 days faster, and affect the “bounce rate” when searching online. When “spotlighting” your home, we often use creative filters, HDR imagery and effects to keep up with the latest photography trends!
Our marketing department creates 2-dimensional and 3-dimensional floor plans of every floor for every listing! The dimensions are approximate and are meant to be a representation of the overall flow of the home. The bird’s eye 3-dimensional view with furniture is what buyers love most… clean, simple, and elegant!
Dwellus’ in-house Matterport technology delivers high quality immersive 3D models. Through the use of the Matterport camera we are able to quickly and easily capture both 2D and 3D images of your home. Potential buyers can experience a full walkthrough of your property right from their computer or mobile device. Imagine an international buyer poised to buy your property before they have even boarded a flight.
Our in-house drone videographer uses state-of-the-art aerial camera equipment to capture amazing views from the sky. Aerial videos offer buyers a chance to gain new perspective on your property, it’s design and the surrounding neighborhood. According to the MLS, properties photographed by drones sell 68% faster. 83% of sellers want to work with an agent using drones. Most importantly, we have a remote pilot certificate and follow all FAA guidelines.
According to a National Association of Realtors survey, 97% of home buyers search for homes on the Internet before visiting them. Our individual property webpages give Dwellus the opportunity to upload more detailed information about the property and neighborhood, a gallery of professional photos, videos, and a downloadable 2-D and 3-D floor plan to target buyers anywhere in the world. Your property website works as an online brochure that can be emailed, posted, or shared and has a “friendly URL” named after your street.
Visitors on our site spend an average of 3 minutes browsing our content and property information. Internet users spend less than 10 seconds on most websites. Our responsive design for mobile devices, high quality content, and unsurpassed visual design have a proven track record for engaging consumers, and most importantly, the potential buyer for your listing. Our signature single property pages market your listing in the best possible light with digital photography, 2D and 3D floor plans, 3D immersive Matterport technology, and global internet exposure with intentional search engine optimization. Other tools include promotional home videos and aerial photos and videography through the use of our in house drones. The marketing package for your home is forward thinking while never forgetting the traditional methods of marketing a home such as open houses, brochure cards, and custom signage. This is an unparalleled level of marketing with a proven track record for selling homes faster and for more money than the rest of our market.
Thinking about selling and want a 15-minute presentation on how we do things differently? We would love to hear from you!